Swah

FMCG | Food & Beverage | IN

Overview

Project Overview

Swah, a prominent player in the FMCG sector in India, sought a comprehensive redesign to enhance its market presence in the Food & Beverage category. The engagement required a complete overhaul of their brand identity, spanning from nomenclature and strategy to digital and physical touchpoints. By integrating branding, product design, and digital experience, the project aimed to create a cohesive and impactful identity that resonates with consumers.

Duration

58 week

Industry

FMCG

Services

Nomenclature,

Brand Strategy,

Identity Design,

Marketing Collaterals,

Website Design,

Brand Guidelines

Platform

Tools

Approach

The project began with in-depth market research to understand consumer perceptions and industry trends. This informed the strategic development of a brand identity system that emphasized consistency and scalability. The design process involved meticulous crafting of visual elements using tools like Illustrator and Figma. The integration of marketing collaterals and website design ensured a seamless brand experience across platforms. The focus on discipline and alignment in execution facilitated the creation of a unified brand identity, fostering long-term value creation.

Interested in building a powerful brand identity that stands out with clarity and purpose?