Swah

FMCG | Food & Beverage | IN

Overview

Problem statement

Swah faced challenges with inconsistent navigation and an overwhelming visual hierarchy, leading to user confusion and inefficiencies. The lack of a cohesive design system hindered scalability and consistency across the platform.

Duration

Discovery & Brand Understanding – 2 days Information Architecture & UX Flow – 5 days Visual Design & UI System – 25 days Feedback & Refinement – 15 days

Industry

FMCG

Services

Motion design,

UX design

Platform

Tools

The redesign introduced a streamlined user flow and a clear hierarchy, enhancing navigation and decision-making. Implementing a cohesive visual design improved product consistency and scalability, resulting in a more intuitive user experience and increased operational efficiency.

Design system, Style-guides

UI Kit & Design system

Reusable components accelerated development and ensured design consistency. Tokens, typography, colors, and components established a scalable product foundation.

Interested in building a powerful brand identity that stands out with clarity and purpose?